Rachel Kennedy
Co-Founder | Executive Creative Director
Ex Saatchi & Saatchi, 180 Amsterdam, Forsman&Bodenfors
Rachel’s work has been awarded by Cannes Lions, The One Show and D&AD, exhibited in the Canadian Museum of History, written about in the New York Times and tweeted about by Kim Kardashian.
She was ranked the #1 Creative in Singapore (2024), #14 Asia’s Most Awarded Women In Advertising (2024), Creative Director of the Year (2023), and Strategy Magazine’s #7 Best Art Director in Canada. She created the #1 Most Awarded Social Campaign in Canada as a junior art director, and she helped lead her agency to Digital Agency of the Year in 2024.
Rachel was a Cannes Lions Jury member in 2025, and earned back-to-back Cannes Glass Lion nominations in 2023 and 2024. She is one of fifteen women globally recognized by Cannes Lions See It Be It 2019 as a prominent female leader in the industry.
After leading teams in North America, Europe and Asia, she left the agency world to become an independent creative consultant. Rachel founded the Wild Ones to ignite exceptional creative work by closing the gap between clients and creatives.
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Charinee Chairasmisak
Co-Founder | Executive Strategy Director
Ex Wieden+Kennedy, Anomaly, TBWA\Media Arts Lab
Charinee is a Strategy Director who has worked on some of the world’s most influential brands, including Nike, Tiffany&Co., Disney, and Apple.
She thinks in the holy trinity of culture, consumer, and commerce, believing the strongest brands are built when cultural relevance and commercial ambition work hand in hand.
Having lived and worked in Bangkok, Shanghai, New York, and now Singapore, Charinee is fluent in Thai, English, and Mandarin. As a result, she brings both a global perspective and a nuanced understanding of local markets across all her work.
She has also published a thought piece on WARC.
LinkedIn ↗
